Who a framework for the aid and stimulation of

Who
is the organisation and what does it do?

 

The corporation will include
mainly 3 stakeholders which are pre-start-ups, start-ups in design interactive
operation and operating design related organisations.

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The Design Cluster possesses
strong support including significant stakeholders and a safe, transparent
governance structure. These aspects are of utmost importance for the project to
become a sensible and successful reality.  

Mission Statement

                                    

Innovative practice and
exchange are the driving forces used for the project to revive Valletta and the
Maltese Islands by cultural, economic and social factors.

Branding

 

The branding of the Valletta
Design cluster is an innovative one which will help the country to be part of the
industry of design. The design cluster deals with the organisation and the
location. The branding has to communicate a simple and relevant meaning for every
development stage. The simpler it is, the more effective it will be and it will
also result in a better understanding. The branding of the Valletta Design
Cluster aims to pass on creativeness, collaboration and new ideas.

 

The
Scope

 

The Valletta Design Cluster’s scope is to create
events for the capital city of culture, to attract more tourists and to give a
better name for Malta. This will help tourists to become more aware about
Valletta’s history and culture.

 

This project’s objective is to
create public effort and compliment resources in the education of design, increase
opportunities for employment in the design sector in Malta should be
strengthened and the Maltese design activity and export should be developed.

 

The Valletta Design cluster
presents a framework for the aid and stimulation of the Maltese design
activity. Design is also urged as a developing element for innovation, and a
discipline which creates a supportive change and social influence for the
people and organisations. The objective is to link different areas in society
that works with design and through co-operation and networking achieve social
and economic wellbeing.  It would be a creative space for designers,
architects and creative and design enterprises.

How impact is measured

 

The elements that will be
measured throughout this project are:

·     
The surface area of historical-cultural value restored
through the project;

·     
Occupancy / use levels of the newly available spaces
by organisations / enterprises

Photography

 

 

The photography of the cluster
will transmit the whole idea of the innovative movement and change of the old
abattoir which will bring a creativity space to live. The photos and posters shall
show the transformation of an abandoned area in Valletta being refurbished into
a whole new building which will attract organizations and many undeveloped
ideas.

 

This project will show few of
the many talents in Malta and also celebrate it with several foreigners
participating in the project. Therefore, the posters and images that represent
this program will create a vibe of a grand ‘festa’ with typical joy and all
that interprets the beloved Maltese identity. It should lend the capital a
sense of wonder, space for ideas and a magical atmosphere.

 

The photos and images will
help us recognize from where we are to where we will be going as the project
commences and eventually be finalized in 2019. It is a walk through our
beautiful history and also making use of such unknown places which could be
identified as being a landmark in our Capital city instead.

 

The pictures representing how
the Valletta design cluster looks now will show how this whole concept will
bring change and introduction of a new modern perspective and future hope and more
success to our island.

Communication
Objectives

 

The Valletta Design Cluster
communication objectives aims to increase the awareness of an environmental
strategy. International partnerships, which help to increase the collaborative
potential, are also created. The design cluster provides support to students
and the community while it also enhances a creative economy emphasizing the
benefits of design thinking.

 

The Valletta Design Cluster
provides us with 8 communication themes. The first theme is regards connecting
the past and future. During the past years, the venue of the Valletta Design
Cluster has been one where residential, commercial, and manufacturing
activities have intersected and overlapped. 
Nowadays, this project will continue this tradition towards the future.
This is possible as international designers, creative practitioners, NGO’s and
students meet, create and collaborate. It reminds the history of the community
of the Biccerija while a new century of history commences.

 

The second theme is
co-creation. The design cluster was implemented to aid the activity of design
in Malta. It creates attention to the wealthy culture of Valletta’s Biccerija
and giving residents an innovative public space.

 

The third communication theme
is that the project is designed for good. The design is of utmost importance as
it shapes and improves the living experience of the city. The awareness and
visibility of design is promoted so as to improve the quality of life of
institutions and individuals.

 

According to the design
cluster, ‘design is play is design’. This means that designs are created after
playing with different types of designs which might also create a space where
innovative things can take place. The Valletta Design Cluster is a space where
companies and designers are able to play with tools, challenges and ideas, and
this is of utmost importance for innovation and learning.

 

The fifth theme is design
thinking which is described as “a process for creative problem solving that
puts people at the heart for solutions.” Design thinking is used to tackle and
solve any kind of problems. Curiosity and innovation are linked by design.

 

The next theme is “Borderless”
as the Valletta Design Cluster is a national and international point of
reference for design in Malta. Many international opportunities are introduced
by means of projects, links and tools which are offered to designers.

 

The theme “From adaptation to
innovation” explains how Malta’s economy can be changed from one of adaptation
to that of innovation. Design adds value to companies in Malta by increasing
their creativity and making them more competitive, hence it is a vital economic
Maltese sector.  The Valletta Design
Cluster is a unique national institution created for the support and
globalization of design activity in Malta.

 

The last communication theme,
‘The Sharing Economy’, describes how the Valletta Design Cluster will introduce
innovative policies of sharing. The design cluster could decrease the amount of
waste, reduce designer overheads and introduce innovative opportunities for
collaboration by sharing tools, spaces and knowledge.Target
Audiences The target audience is split
into 3 main sectors namely the primary users, the secondary sector and the
tertiary sector.  The primary users consist of
design students, emerging designers, Biccerija residents and design firms.  The secondary sector involves
users which constantly have to do with the city, for instance, the residents of
Valletta, creative project proponents and non- governmental organisations, the
public which includes parents and school-aged children, students above sixteen
years of age and the local press.  The tertiary sector is the
audience involving international visitors to Valletta, international design
institutions and networks. Competition 

The Valletta Design Cluster
does not have any competition at the moment since it is the only project of its
kind in Malta.

Decision
Making for Design

 

To agree to a particular
design/ logo for the design cluster, a process had to be followed. First,
Research was carried out, followed by referencing, after which different logos
were sketched and out of those logos a specific design was chosen.

 

Research was conducted by
referring to the design of the Valletta design cluster to gather as much information
and knowledge about the project as possible. The project’s objectives showed
how the design cluster focuses on the elements of innovation and one which
reminds the audience of the city’s history. Therefore, a logo which depicts
this had to be created.

 

While referencing, important
information about the foundation was looked at in order to make sure to depict
a clear image. This stage also included the ensuring of a unique logo so that
it will not be mistaken for another company or project.

 

The sketching stage consisted
of coming up with new ideas while trying to put them together into a sketch.
Each sketch brought with it another sketch which was the improved version of
the one before

 

After researching, referencing
and sketching, a design which was thought it is suitable for the project, was
chosen. The design was implemented by using the Inkscape as software. In this
stage, the font was chosen along with the colour palette.

 

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