The General EnvironmentPolitical-legal:Uber has ignited charged political debates globally. Some countries around the world do not agree for Uber to operate because they have traditional taxis. In some countries they do not even license Uber like the US, South Africa. Consequently, political challenges can have a profound impact even on Uber’s business. The rivalry between Uber and Lyft has also won the political color that is heating up over time.Economic:Uber affect the economy of the countries. It facilitates the work for everyone. Uber is cheaper than traditional taxis and quickly catches the car than waiting for a cab. Because Uber has a lot of advantages, it has come up with a lot of competition with traditional media. Uber has seen rapid growth in the face of fierce competition based primarily on low prices and excellent customer service. One more reason is that during times of economic crisis, consumers often choose cheap and convenient products.Sociocultural: The key to Uber is to create a friendly image and management image that is close to the customer, and they have done so that the customer has accepted in the direction of the direction. The first value is second and the seconds is the customer service value. It has faced controversy over competition, law, human resources and inspection-related testing for it. Still, if Uber has emerged as a tough challenge for its competitors then it is to a large extent for its social image has been strong.Technology:Uber grabbed a large piece of the ride sharing market based on excellent technology that provided easy to use and has a great experience for drivers and passengers.Environmental:Uber started a pilot project called Uber Green where the riders can request a green ride at the tap of a button, but the number of electric cars will be limited.Legal:Uber is facing legal problems not just related to taxes, but human resource issues too. The department of transportation clarifies the point that Uber illegal is using personal vehicle (black license plate) for passenger transport. The right car must be registered as a public car (yellow license plate).The Task EnvironmentGovernment:Uber is facing financial hardships as most countries in the world disagree on licensing uber operations. “Approach and conduct demonstrate a lack of corporate responsibility.” (Rogers, 2017). Uber does not only face issues of protection and safety but mainly protectionism.Suppliers: Currently, in some countries have been licensed for uber operation, they have in cooperation with the service provider contracted electronic connection, such as in Vietnam, they connect with taxi carriers to increase income. Allies: Although Lyft, Ola Cab and Grab are Uber’s competitors, they are still allies in the first place when in a country that does not license uber to operate for fear of affecting the shipping industry. transform their traditions.Customers: Because of the increasing demand for travel globally, Uber is increasingly meeting these needs. According to a recent statistic of … “most of the Uber users are young people aged 16 to 34 who often use Uber when they are in big cities or when they travel” Competitors of Uber: Applications like uber are growing constantly as more and more competitors enter the market. Therefore, the confrontation with stronger or weaker competitors is something that uber needs to be careful with when developing and expanding. Competitors such as Grab, Lyft or Ola Cab, etc., are rivals that uber must pay attention to.Local Communities: Locals are deciding that uber and other applications are working or not, because they are users and evaluating it.