Starbucks Starbucks’s former manager, Howard Schultz, purchased the Starbucks

Starbucks Corporation, an American coffee company and coffeehouse
chain was founded 46 years ago in
Seattle, Washington, on 31st March 1971. The founders, English
teacher Jerry Baldwin,
history teacher Zev Siegl, and
writer Gordon Bowker got the
inspiration to sell high-quality coffee beans and equipment by coffee roasting
entrepreneur Alfred Peet after
he taught them his style of roasting beans. Originally, the company was to be
called Pequod, after a ship from Moby-Dick, which is a classic American novel
by Herman Melville. But later, the company agreed to name it after the chief
mate on the Pequod, Starbucks. The logo was created after the inspiration by
the sea, featuring a twin?tailed siren from Greek mythology and
Starbucks has a mission to inspire and nurture the human spirit – one
person, one cup and one neighbourhood at a time.

 

The first store was located in Seattle at 2000 Western Avenue
from the year 1971 until 1976. It then moved to 1912 Pike Place Market where it
was never relocated after. During the time, the company only sold roasted whole
coffee beans and did not yet brew coffee to sell. The only brewed coffee served
in the store were the free samples. During its first year of operation, they purchased their green
coffee beans from Peet’s. After
that, only then they began buying directly from growers.

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In 1984, the original owners of Starbucks
purchased Peet’s. By 1986, the company had already operated six stores in
Seattle and had only just begun
to sell espresso coffee. Later in August 1987, Starbucks’s former
manager, Howard Schultz, purchased the Starbucks chain with the help of local
investors and rebranded his Il Giornale coffee outlets as Starbucks. In the
same year, Starbucks opened its three first locations outside Seattle which
were at Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois. By 1989, 46 stores were already
existed across the Northwest and Midwest and annually, Starbucks was roasting over
2,000,000 pounds (907,185 kg) of coffee.

In
the year 1991, Starbucks became the first privately owned U.S. company to offer
a stock option program that includes part-time employees. Also in 1991,
Starbucks opened its first licensed airport store at
Seattle’s Sea-Tac International Airport. 

Starbucks’ greatest period of expansion began in the early
1990s. The first
international Starbucks was opened 25 years after the year it was founded, in Tokyo, Japan. Starting from that, more and more Starbucks
stores were opened in numeral countries in the whole world. With more than 27,000
stores in 75 countries and territories, Starbucks is now the
largest coffeehouse company in the world, including 13,279 in the United
States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom,
556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 171
in Thailand and 167 in Germany. In terms of fast food restaurant chains,
Starbucks is currently the third largest in the world following after Subway
and McDonald’s.

 

The items that are usually sold
in Starbucks are hot and cold drinks, whole-bean coffee, microground instant
coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products,  Evolution Fresh juices, Frappuccino beverages, La Boulange pastries and also snacks. To infuse some specialty in
their products, some of their offerings are only sold according to seasons and
even there are some that are only specific to the locality of the store.
Starbucks also generate their income by selling its Starbucks-brand coffee, ice
cream, and bottled cold coffee drinks at grocery stores