RELATED synthetics, fiber, bug sprays, cleansers and so forth.

RELATED AND SUPPORTING INDUSTRIES:

Sugar Industry frames the reason for
some, vital ventures like Gur, molasses, liquor, sugar drinks, chipboard,
paper, and dessert shop and gives crude materials to for the most part
different businesses, for example, chemicals, pharmaceutical, plastics, paints,
synthetics, fiber, bug sprays, cleansers and so forth.

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The three, principle side-effect of
sugar industry are Molasses, Bagasse and Press Mud.

 

Molasses is a dark colored heavy
liquid agricultural product. It is utilized as a part of the maturation
businesses to deliver ethyl, liquor, denatured spirits, rum, yeast, composts
and for domesticated animals bolstering everywhere throughout the world.

 

Bagasse constitutes around 25-30% of
the aggregate cane crushed. Bagasse is the sinewy material left after the juice
has been extricated from sugarcane. It is used in the sugar business itself as
fuel for age of steam to run the boilers. The surplus bagasse can be used in
handling it to make hard sheets, containers and chip sheets, for influencing
mash for fabricate of delicate board and tissue to paper, as a crude material
for Medium Density Fiber Board.

 

Since sugar is additionally utilized
as a part of planning of medications; pharmaceutical industry is likewise
firmly related with the sugar business. Sugar is one of the principle crude
material of the pharmaceutical business. Aside from these businesses, sugar
industry is firmly identified with confectionary industry mostly utilized for
generation of bread rolls, cakes, desserts chocolates and other confectionary
things. Any expansion popular of these items increment the interest for sugar.
The soda industry is additionally a supporting industry for the sugar business
as they shape an enormous part of interest of sugar industry.

 

The cost of transporting sugarcane
from the homestead entryway to plants is very high, attributable to the
numerous vehicle offices and tedious exercises engaged with conveyance process.
This is the reason that transportation industry likewise assumes an immense
part in sugar industry improvement

Industry Structure:

Sugar industry is one
of the most established enterprises of Pakistan and is right now in its
development stage. There are around 84 sugar processes at present operational
in Pakistan including both open and private. In Pakistan, the greater part of
the sugar factories are claimed by some political families and more than one
sugar plants have a place with certain political families. The introduced limit
of the business is around 7 million tones however the business works underneath
the limit. The market pioneer is JDW sugar plants which is claimed by Leader of
PTI Jahangir Tareen, trailed by Hamza Sugar factories and Dherki and others.
The rest of the 69 sugar plants possess 74% of the piece of the overall
industry.

Industry Strategy:

Since the item is
homogenous and there is an almost no promoting need in the business. Thus the
marketing costs are immaterial. Because of homogeneity of the item, there is no
product differentiation or brand reliability in the brains of clients. This is
the motivation behind why the organizations in sugar industry don’t take after
item separation methodologies but instead concentrate on cost chopping
procedures to cut down their cost of generation lower.

Industry Competition:

Because of huge number
of firms in the business the competition is high. Firms having better mills and
access to better recuperation cane increase upper hand over the ones having old
or excess apparatus or low quality cane supply.

Because of high
assurance obstructions by government, the industry does not confront any
immediate rivalry from outside opponents, despite the fact that its cost is
altogether higher than the worldwide costs. The legislature has forced a 40%
tax on import of sugar to give insurance and lift to the domestic business.

 

CHARACTERISTICS OF THE
MARKET STRUCTURE UNDER SUGAR INDUSTRY:

High
Barriers
to Entry/Exit:

 The primary
reason of this is the burden of prohibition on foundation of new sugar
factories and migration of the current ones by the administration of Pakistan.
Because of expanding number of sugar processes in the nation the administration
forced a prohibition on the setting up of sugar plants to secure the business
as the as of now existed factories were not working at their maximum capacity.

To additionally specify, the industry is capital
concentrated that is it requires a ton of funding to contribute which limits
new participants and high importing costs are imposed. It requires a great deal
of cash to set up another mill and after that sit tight for quite a long time
to gain positive returns.

High Level of Rivalry:

 

 Due to the
homogeneity of the product coupled with no product differentiation, firms
compete against each other using non price factors such as minimizing costs.
Hence, the sector faces a lot of competition among the 84 operating sugar
mills.

In spite of the fact that a couple of years back the
CCP announced that cartel was seen in the division and PSMA was considered in
charge of making this cartel. This strategy was “collusively and collectively”
managed by PSMA. Likewise, a purchasing cartel was seen in which the plants
intrigued to guarantee an aggregate sugarcane valuing and acquiring strategy.
These choices were imparted, composed and executed by PSMA. Although CCP
recommended the administration to act against the factories associated with
arrangement, the legislature didn’t make any authoritative move.

 

Low
Bargaining Power of Buyers:
The reason being that the demand of sugar is income inelastic which implies
that the discretionary cash flow has almost no impact on the demand of sugar
since it is a necessary household commodity. Pakistan is a high sugar
consumption country with per capita sugar utilization being 25 kg/year this
likewise adds to the in elasticity of the sugar demand.

 

Another
factor that diminishes power of purchasers is that the business has dependably
had political support because of which mill operators are regularly ready to
pressurize government to take activities which advantage them the most even to
the detriment of the buyers. There is no such thing as product differentiation
or brand loyalty.

 

Low
Bargaining Power of Suppliers:
The bargaining power of suppliers in the sugar industry is low because:

•The
mill operators for the most part have a place with the administration
corridors. With the assistance of their power and impact they can pressurize
government to make the arrangements which are to support them.

 • Moreover, once the providers have developed
sugarcane they have no chance or alternative yet to supply it to the plant
proprietors or else their product would endure since the time span of usability
of sugarcane is low.

 

Due to the finish of zoning arrangement, mill
operators are currently allowed to buy sugarcane from anyplace around the
nation, this has upheld the cultivators a bit. The administration tends to help
agriculturists by presenting least help costs, be that as it may, the mill
operators have dependably been grumbling to government about the support prices
being too high.

•Another
show of mill operator’s power can be seen when they pressurized the legislature
to build the deadline of export subsidy to mint illegal benefits.

 

This
shows that the millers are making profits while the farmers are not getting
profits in the same proportion. Considering all these facts it can be said that
the suppliers have little power as compared to the mill owners.

 

Limited
number of substitutes

There
includes no perfect substitutes for sugar, however, people consume honey and
gur as a substitute to it very rarely.

Gur is limited to country towns like in Khyber
Pakhtunkhwa for making specific sort of desserts yet even there we see a
descending pattern. Gur is likewise produced using sugarcane yet at the same
time sugar is favored in light of the fact that the quantity of by products in
the sugar manufacturing process is high predominantly bagasse and molasses.

Honey
can likewise be thought of as a substitute to sugar but since of evolving ways
of life, inclinations and tastes individuals lean toward sugar over nectar! Diabetic
patients may utilize without calorie sugar (e.g. Sucral) but since of such
patients being low and the pattern of utilizing such sugars being exceptional
also we can’t state that there exists an ideal substitute of sugar.

 

PROBLEMS
FACED BY THE SUGAR INDUSTRY:

It was found that:

1.             
low
sugar recovery percentage was the most serious problem and ranked first

2.             
Followed
by de-zoning

3.             
Low
per hectare yield of sugarcane

4.             
 High rate of taxes and duties imposed by the
government faced by sugar industry of Pakistan.

CONCLUSION:

To finish up all the above information, we can state
that Sugar industry of Pakistan has an extraordinary potential to achieve new
statures if significant advances are contemplated by government in this regard.
Particularly in sends out we can do as such much superior to anything we are
doing well now yet government needs to bring down the costs by taking diverse
measures with the goal that we can contend in universal market and create more
noteworthy incomes. Other than delivering Sugar we can likewise create Ethanol
which has been ended up being extremely useful in creating economies. On the
off chance that proper advances are taken by our legislature and the business
pioneers themselves, there is a decent shot that our Sugar industry will
dependably remain steadfast.