India DFM Foods CRAX Corn Rings, Natkhat, (Yellow Diamond,

India snacks
market will be more than INR 1 Billion opportunity
by the end of 2024. According to a new report compiled by Renub Research
India Snacks Market,
Forecast By (Organized & Unorganized) By Snacks (Namkeen, Extruded Snacks,
Chips & Others) By Companies (Bikanervala, Haldirams, Pratap Snacks, Balaji
Wafers, DFM Foods, PepsiCo) & Consumer Survey.


When we talk about snacks Indian
people are very much fond of snacks that is why the snacks companies around the
globe as well as Indian companies flourish into the Indian market. There were enormous
of tasty and chat masala’s, namkeens, chips etc available in the market and
people not only taste them but they distinguish them accordingly by the
companies as well.

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The reason behind the growth of
the India Snacks market in the Indian market is due to the Life style changes, Rising
Urbanization, Increasing middle-class population, Availability of snacks in
small size packages, low price as well as Companies strategies to focus on
regional states.


Renub Research studied the India
Snacks market with comprehensive insight and analysis and consumer survey of
the companies. According to the studies it was found that Pepsico India has largest market
share in the Indian Market followed by Pratap Snacks, Balaji Wafers, DFM
Foods, Bikanerwala, Haldirams etc.


India Snacks market is categorized
by Organized and
Unorganized Market. According to this report Unorganized market is over
taken the organized market. But this scenario is likely to change in the
estimated time frame of 2018-2024. The categorization of the Indian Snacks
market i.e. Extuded
Snacks Brands like Balaji Wafers Wheels masala, wheels,tomato, Pop Rings Masala,
Chataka Patka, Pratap Snacks, PepsiCo (Kurkure, Cheetos), DFM Foods CRAX Corn
Rings, Natkhat, (Yellow Diamond, Rings, Chulbule, Puff Fungroo).


Chips Brands like Bikanervals Bikano (Chatak
Masala, Tangy Tomato, Simply Salted, Yummy Cream, and Wafers), PepsiCo (Lay’s,
Uncle Chips), Haldirams (Classic Salted, Pudina Treat, Kettle Chips, Aloo
Masala, Papri Chaat), Balaji Wafers (Simply Salted, Magic Masala, Pizzy Masala,
Tomato Masti). Namkeen
Brands like Balaji Wafers (Mung Dal, Chana Dal, Aloo Sev, Khatta Mitha, Nibu
Chatka, Pratap Snacks (Chana Masala, Peanuts, Classic Peeanuts, Falhari Chivda,
Chana Dal, PepsiCo Lehar, Haldirams (Khatta Meetha, Moong Dal, Mixture, All in
One, Aloo Bhujia, Badam Lachcha, Tasty Peanuts, Shashi Mixture, Navratan
Mixture), Bikanervala (Aloo Bhujia, Badam Lachcha, Tasty Peanuts, Shashi
Mixture, Navratan Mixture), DFM Foods (Mast Mattar, Kaju Mixture, Navratan,
Aloo Bhujia).


Namkeen Brands leading the highest market share among
At present both organized and unorganized market, Namkeen brands is leading in
all other segments.


More lights on Indian Companies & their strategy

Many players are working in the Indian
Snacks market but the strategies distinguished them among all because they only
focused on regional taste of the people and they are limited on cities and
towns or in particular area. They neither think of expansion nor hiked of the
prices. Due to these qualities of the players they are flourishing into the
Indian market.