FAIR is an abbreviation for Facts, Access, Impacts and Respect. For Business Communication to be Ethical, it must pass the FAIR Test. The FAIR test helps you study: how well you have provided the facts how well you have approved access to your motives. Respectful communication involves conveying new information that will keep subordinates on the same page and mindset of their chiefs, as well as the organization. This helps deliver a way for subordinates to take to help achieve organizational goals. The fair test of ethical business communication is used to evaluate your communication. Impact communications is classifying the target audience. Be thoughtful and try to find out input from all well- known groups to find the unknown groups. This will evaluate if the communication is being used not just to yourself but to others. When you have an established set of skills that allows you to achieve business tasks, you show that you obey to high values (personal, corporate, business), and you act in the concentration of others, are responsible, then you have high credibility. High credibility will let you to communicate efficiently and proficiently because you will be trusted and can coherent your messages clearly.Understanding who is in your target audience and their physiognomies is key to providing considerable information. Is the information pertinent to my target audience or is the information presented in a clear manner for this target spectators? Your information should be complete, accurate, reliable, and timely. Factual communication should true information. The communication should be honest and correct in order to keep your target attention going. You should not give out false information.In General, I think the FAIR technique of communication can be combined in any type or procedure of communication, it makes the communication clear and that for sure clutches the attention of any reader or listener.