Cassie NicholsEssay #1WR 122Gregg Smith Early propaganda became the basis of modern, post- war commercial advertising because of these three people, the announcements had an enormous effect on modern day culture. Advertising like, “The most interesting man in the world.” “Reach out and touch someone.” “Finger-lickin’ good.” slogans have become apart of American culture, and each year millions now watch the Super Bowl just for the ads. No single person can claim credit for the overtaking of advertising in the American life. Edward Bernays, Walt Disney, and Dr. Seuss played a part in propaganda, war and non-war. Edward Bernays was as was an Austrian-American pioneer in the field of public relations and propaganda, he is known as “the father of public relations”. Bernays believed propaganda had a lot to do with public relations. Being able to connect with propaganda during the world wars helped propaganda stay alive .He studied public relations which is the professional maintenance of a favorable public image by a company or other organization or a famous person, or the state of the relationship between the public and a company or other organization or a famous person. Bernays was not just a propaganda enthusiast but he wanted to find out the truth behind it and why everyone liked the idea of propaganda so much and how it helped society. He found out that the media were advisors to their clients. Some clients are CBS, NBC, Times Inc , Dodge Motors, General Electric, American Tobacco Companies, United Fruit Company, President of the United States. (How To Control What People Do). Theses are all very important money making industries. Bernays said, ” The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of…. It is they who pull the wires that control the public mind” . Bernays was very intrigued on finding if public relations had anything to do with propaganda. Bernays did experiments due to if public relations had anything to do with propaganda. Bernays, worked for the administration of Woodrow Wilson during World War I with the Committee on Public Information. He was promoting the idea of America’s war efforts were aimed at “bringing democracy to all of Europe”. He wondered whether this propaganda model could be employed during peacetime. Bernays helped the smoking industry overcome one of the biggest social taboos of all time, women smoking in public. This is the experiment that Bernays is most popular and known for. Women were only allowed to smoke in designated areas, or not at all. The men could smoke wherever and whenever they please since smoking was socially acceptable for them. Women caught violating this rule were arrested. Bernays staged the 1929 Easter parade in New York City, showing models holding lit Lucky Strike cigarettes, or “Torches of Freedom”(theconversation) or ”Lucky” in Love, (see figure one). After the historic public event, women started lighting up more than ever before. Bernays promoted women’s smoking habits and then smoking started to become socially acceptable. Edward Bernays is a legend in the propaganda world.Walt Disney Productions was involved in the production of propaganda films for the U.S. government. Between 1942 and 1945 he made films for World War II. The widespread familiarity of Disney’s productions benefited the U.S. government in producing pro-American war propaganda in an effort to increase support for the war. Over 90% of Disney employees were devoted to the production of training and propaganda films for the government (thevintagenews). Throughout the duration of the war, Disney produced over 400,000 feet of educational war films, which is equal to 68 hours of continuous film. In 1943 alone, 204,000 feet of film was produced (thevintagenews). During World War II, Donald Duck, and Mickey Mouse weren’t just entertainment. Film studios used animated characters to spread propaganda and educate Americans about their enemies. Disney created educational films for various federal agencies, including a 1942 animated short, “The New Spirit,” commissioned by the Treasury Department to encourage people to pay their income taxes as a way to support the war effort (see figure two). The film, starred Donald Duck, the film was shown is thousands of theaters and even earned an Academy Award nomination. The Disney studio also made training films for the American military.. Walt Disney helped create propaganda for all ages to enjoy even without them knowing. This comes back together with public relations, being able to connect to Disney and also having him around before he started this helped because the public already liked him. This helped him gain ability to all his propaganda he did. Next, Doctor Seuss (1904-1991) is remembered for his rhymes and the timeless tales, but he was also a maker of secret art and a naughty book for adults. Though his children’s books have already been shown to brim with subtle political propaganda, during WWII, like Walt Disney, Geisel lent his creative talents to far more explicit, adult-focused wartime propaganda when he joined the New York daily newspaper as a political cartoonist. Dr. Seuss Goes to War: The World War II Editorial Cartoons of Theodor Seuss Geisel (public library) (Brainpickings) collects 200 of Geisel’s black-and-white illustrations,(see figure three). Dr. Seuss war cartoons sent messages in his later work for children, ”observing”. Gabby Wood of The Guardian said, “It is as if, having fought for common sense during the war, Dr Seuss performed a canny shift and turned non-sense to his advantage, making it the plain universal language we needed to hear. Dr. Seuss influence people who liked gruesome and to the point propaganda instead of just beating around the bush. In conclusion, these men are one of the reasons early propaganda was made into modern commercial advertising. Public relations helps us be connected or want certain things that are displayed and it helps companies be our clients, to push us to get things. Is propaganda, good or bad? Propaganda is seen today as as a synonym of lies;it implies half truths, selective history, bias, misleading information and other tricks. However, it can be used in a positive way. Propaganda should be seen as good and bad depending on the correctness of the information being given. Modern propaganda is a consistent, continuous effort to continue or shape events to influence public relations.