An Tobacco undermining science and data for their own

An advertisement for BLU electronic
cigarettes, Smart Pack shows a grainy picture making a bold statement for these
odorless cigarettes. There is a dark backdrop with an African American man
dressed elegantly with an E-cigarette. 
Next to him sits an opened pack encompassed in a white glow to make it stand out in
this dark backdrop. Above this is a paragraph in almost a gray white with one
sentence emboldened to stand out above all, “Nobody likes a quitter, so make
the switch today.” In “Advertising’s Basic Appeals,” Jib Fowles analyzes
fifteen trends that advertisers follow. One of the fifteen trends include how
advertisers appeal to the consumer’s need to achieve. In Blu’s case it shows
that you are not a person to give up easily; you are not some quitter when it
comes to smoking their menthol E-cigarette. This advertisement subtly targets
younger African Americans, which is shown in one of their slogans, “Magnificent
Menthol” playing to the fact that 75% of black smokers prefer smoking menthol,
This is just half of it, the reasoning behind a sharply dressed African
American being used for a model helps make their product seem like it can lead
to a type of higher living which can easily rub off on children or teens,
especially African Americans for this specific ad. There are many claims about
vaping in health, whether it can help or harm your overall health is still
under debate. Every study ends with a similar conclusion with the majority of
researchers stating that vaping and e-cigarettes can lead to many heart
problems let alone other issues that are still being brought into play, but for
some reason it is continuously pushed back saying there is more info needed
before a definite answer can be given. Reasons regarding this can easily be
brought back to Big Tobacco undermining science and data for their own selfish
and sinister ways to get another dollar in their pockets. All throughout its
creation, Big Tobacco has been and is still relentlessly targeting lower income
and younger audiences for their product. Now that cigarettes are a dying
industry, they are trying their hand at the one place recovering smokers have
to flee other than just completely dropping smoking altogether in one go by
taking over the vaping industry.

            The effects
of vaping and smoking e-cigarettes on the health are still under question even
though companies like Blu get rid of the main contributors such as tar and
other toxic ingredients in their product. Since vaping and electronic
cigarettes are still considered new products in science, it does not have any
data for long term usage, which means warning labels that they are required to
attach are still small at this moment. Another factor to health risks also
depends on your nicotine level or anything you are putting in your vape juice
or e-fluid, which is a reason why it’s hard to attach any single label on
advertising for these products. When it comes to data for these products even
though it’s still very short term the health risks are still some major ones,
“If the effects of nicotine on the blood vessels continue during a long period
of time, other than high blood pressure it may cause stroke, heart attack, and
heart failure.” (Mig) Cardiovascular issues have been related to smoking since
the very first cigarette, but these warnings are found nowhere on
advertisements when for e-cigarettes just because it is technically a “new”
product. All of those are just related to short term e-cigarette use, and the
list of issues are still ever growing. As of recent, some effects are now able
to be seen and data results that shows even some of the causes that were used
as reasons to switch from traditional to an e-cigarette are also being falsely
advertised. One common misconception is that e-cig or vape second hand smoke is
safe to breathe in because it doesn’t have any tar. We are now finding out due
to multiple studies that unless it is specifically stated that you are using a
smoke-free device, “‘the vape comes out as a fine aerosol, and it’s likely
people close by are inhaling it.'” (Mechling) While this is proven, we still
see websites trying to sell their vapes using outdated info to their advantage,
“So far, there is no
evidence that vaping causes harm to other people around you.”(NHS) This excerpt
is from a website which is one of England’s top healthcare choices, but even
they are not showing that there are risks to others and moreover yourself from
vaping. The main points brought up by the NHS are the problems that smoking
tobacco has on you, not on what smoking e-cigarettes have.

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            Smoking is a dying industry and this claim can be proven
in many ways, but one way can be attributed to the overall change in health
views over the years. If it is viewed from the angle it was back in the 1960’s
and before, smoking was a very good way to benefit health or a way to let your
body get healthy after a period of sickness. Over the years our research and
views have evolved for this subject. One of the main reasons for this was
thanks to the Surgeon General’s reports, mainly the one released in 1964, which
was the start of the downfall that had helped change the average smoking
population was approximately forty-two percent of adults were currently smokers
in 1964, which is an amazingly large number compared to the more current 2011
data which states that less than twenty percent were currently
smokers.(Proctor) That was 7 years ago. Big Tobacco has suffered even more from
countless laws passed or awareness campaigns against them, which has lead them
to go into a new market to stay alive and revive their dying brand. “Lorillard, itself, had acquired Blu
in 2012, making it the first of the Big Three tobacco companies to enter the category.
… Blu will be sold to Imperial, along with the Kool, Salem and Winston
traditional cigarette brands, for $7.1 billion. Imperial is the fourth-largest
tobacco company in the world.” (Mangan) One of the world’s biggest e-cigarette
companies, Blu, was sold to a company representing Big Tobacco without a hitch
even though they were a major competitor in their field. One of the main
reasons this is an issue is because of how they treated scientific data in
previous ways to let their product run rampant until it became such a health
epidemic that laws had to be passed against it. A study from UC Davis and UC San
Francisco through 50 million pages, 5000 documents of previously secret
documents lead them to find many ways how they would alter or even just refuse
to release studies that were harmful to their sales. Lives were lost or ruined
just because Big Tobacco did not want to lose a profit, so they would
manipulate studies. “The
documents show how tobacco companies funded epidemiological and biological
research that was designed to support claims that secondhand smoke posed little
or no harm.” They would even slander studies that would publish harmful
material against them, “… when tobacco-funded studies in the early 1990s
demonstrated that secondhand smoke increased atherosclerosis, the industry
criticized the findings and withdrew funding.” (Davis) Big Tobacco has had a
way of always pushing back or stopping information about the harm of their
products from spreading for as long as possible. If studies aren’t made more
public or websites selling or supporting these products aren’t enforced to
present accurate information, then we will be hit with a new wave of smokers
thanks to Big Tobacco gaining a very strong foothold in the E-cigarette and
Vaping world.

            Stopping the growth of smoking related products is a very
big effort in our society, and with all our ads or campaigns against it, no one
can deny this claim. Another claim that cannot be denied is that Big Tobacco
has made themselves a very large part of the American society up until now.
With the rise of people trying to quit smoking, they should not have to be
subjected to a spotlight on them at all times from Big Tobacco’s attempts to
rope them back in with products that are just nothing but their own false
prophet. America also needs to increase the strictness on its policies for
advertising potentially harmful products. No human should have to go through
recovery, striving to be better while being looked down on by someone trying to
gain a profit from them.

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