1. data through questionnaire 15% of respondents were preferred

1.      
Based on collected
data through questionnaire I found that males were 51 respondents, and females
were 49 respondents using branded mobile phones.

2.      
Based on collected
data through questionnaire I found that 13% respondents were 15 to 20 age
group, 58% respondents were between 21 to 30 age group, 18% respondents were 31
to 40, age group, and remaining 16% respondents were 41 above age.

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3.       Based on collected data through questionnaire the
respondents were categorised 71% of respondents were post graduate, 16% of
respondents were Under Graduate, 11% of respondents were Graduate, and 2% of
respondents were others.

4.      
The 4th chart
indicates 51% of respondents were students, 2% of respondents were business
man, 22% of respondents were service, and 25% of respondents were others.

5.      
The 5th charts shows
the monthly income of respondents i.e. 28% of respondents were less than 10000,
24% of respondents were 10000 to 20000, 14% of respondents were 20000 to 30000,
15% of respondents were 30000 above, and remaining 19% of respondents were not
responded to this question.

6.      
The 6th chart
indicates  figure who are willing to  spend on mobile phone, were categorised 43%
of respondents were less than 8000, 45% of respondents were 8000 to 15000, 7%
of respondents were 15000 to 20000, 3% of respondents were greater than 20000,
and remaining 2% of the respondents were not willing to spend on mobile phone.

7.      
The 7th chart
indicates uses of factors was 17% of respondents were on advertisements, 58% of
respondents were on suggestions from friends and relatives, 7% of respondents
were on brand ambassadors and 18 % of respondents were on attractive
display. 

8.      
The 8th chart
indicates influence of advertisement was 31% of respondents were through
television, 15% of respondents were through newspaper, 3% of respondents were
through magazine, and 51% of respondents were through internet.

9.      
Based on collected
data through questionnaire  15% of
respondents were preferred nokia, 14% of respondents were preferred Motorola,
23% of respondents were preferred I phone, 20% of respondents were preferred
Samsung, 1% of respondents were preferred L.G, 4% of respondents were preferred
HTC, 4% of respondents were preferred black berry, and 19% respondents were
preferred other brand.

10.   
The 10th chart
indicates factors that prefer while buying a mobile phone was 7% of respondents
were preferred price, 55% of respondents were preferred quality, 2% of
respondents were preferred colour, 15% of respondents were preferred service,
and 21% of respondents were preferred brand.

11.   
The 11th chart
indicates changing of mobile phone model was 2% of respondents were less than 6
months , 13% of respondents were 7 to 12 months, 73% of respondents were more
than one year,11% of respondents were any new model arrival and remaining 1% of
respondents were not willing to change their mobile phone.

12.   
The 12th chart
indicates changing reasons of current mobile phone was 35% of respondents were
broken or stolen, 18% of respondents were lack of function, 4% of respondents
were out of fashion and 43% of respondents were lack of updating.

13.    Based on collected data through questionnaire
influence of brand name on purchasing decision was 57% of respondents were
agree, 8% of respondents were disagree,30% of respondents were strongly  agree and 5% of respondents were strongly
disagree.

14.    The respondents 
were influenced on quality in purchase decision is 62% of respondents
were agree, 4% of respondents were disagree, 31% of respondents were strongly
agree and 1% of respondents were strongly disagree.

15.    The respondents 
were influenced on family members in purchasing decision is 54% of
respondents were agree , 23% of respondents were disagree, 20% of respondents
were strongly  agree and 3% of respondents
were strongly disagree.

16.    The 16th chart indicates that branded products were
better than unbranded products I.e. 83% of respondents were agree , and 17% of
respondents were disagree.

17.   
Based on collected
data through questionnaire promotional often attract most was 9% of respondents
were free gifts, 46% of respondents were price offer, 33% of respondents were
discount and 12% of respondents were any other.

18.   
The 18th chart
indicates features of the product on purchase decision were 96% of respondents
were agreed and 4% of respondents were disagreed.

19.   
The respondents were
influenced more through advertisement in their buying behaviour was, i.e. 39%
of respondents were more influence, 41% of respondents are low influenced and
20% of respondents are not influenced.

20.   
The 20th
chart indicates time period of using mobile is 30% of respondents were since
one year, 14%of respondents were since two years, 16% of respondents were since
3 years and 40% of respondents were more than 3 years.

21.   
based on collected
data through questionnaire usage of online mobile search was 46% of respondents
were flip cart , 0% of respondents were e-buy, 42% of respondents were Amazon, 6%
of respondents were snap deal, 3% of respondents were OLX, 2% of respondents
were paytm and 1% of respondents were Naaptol.